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The ad challenges the concept of a "status symbol" by highlighting the practical cargo capacity of the Volkswagen. It contrasts the low, long station wagon with the short, high Volkswagen, noting the latter has twice the carrying space.
This image is a vintage advertisement for a Volkswagen motor caravan, showcasing the vehicle's versatility for travel. The ad highlights the vehicle's ability to travel to remote locations, such as deserts, while providing home comforts like a double bed, cooker, and kitchen sink.
This is a 1970 ad for a Volkswagen Squareback Sedan. The caption for this ad is 'They laughed all the way to the bank' is due to the fact that the Federal Armored Service cut costs by using them.
This image is a vintage print advertisement for the Volkswagen Beetle, titled "Friend of the Family". Promoted for its fuel efficiency (up to 45 miles per gallon), low maintenance costs, and spacious interior despite its small exterior size. This ad is a classic example of the iconic "Think Small" advertising campaign from the 1960s, which redefined automotive marketing.
This is a vintage 1964 print advertisement for the Volkswagen Station Wagon, famously titled "It comes in its own box". The ad highlights the vehicle's large interior capacity, marketed as nearly twice the room of conventional wagons.
This image is a vintage advertisement for the 1969 Volkswagen Fastback, featuring the car parked in front of the historic Westbury House at Old Westbury Gardens. The ad highlights the VW Fastback as a practical alternative to luxury cars. Specifications mentioned include an air-cooled engine that does not use antifreeze and uses five quarts of oil.
This image is a vintage advertisement for the 1968 Volkswagen Station Wagon. The ad highlights features like wider front doors, a sliding side door, bucket seats, and a center aisle. It emphasizes the vehicle's spaciousness, humorously referring to it as a "roomy, homely" box. The tagline "Open wide and say ah" plays on the vehicle's large opening doors and interior space.
This image shows a 1972 advertisement for Volkswagen comparing their convertible to a luxury brand. The ad contrasts a lavish, expensive convertible with the practical and affordable Volkswagen Beetle convertible. It highlights the Beetle's features, including a hand-fitted top, and a warranty covering 24 months or 24,000 miles. The campaign uses political imagery to suggest that choosing a Volkswagen is a sensible, trustworthy decision.
This image is a vintage advertisement for the Volkswagen Station Wagon, highlighting its design and practicality. The ad emphasizes a simple plan focusing on maximizing interior space for passengers and cargo.
This image features a vintage print advertisement for Volkswagen from 1974. The ad uses a play on words, suggesting Volkswagen as a remedy for "gas pains" (high fuel consumption) and "headaches" (high maintenance costs).
This image is a vintage 1968 advertisement for the Volkswagen Station Wagon, often referred to as the VW Bus or Type 2 Transporter. The ad highlights that the wagon can seat up to 7 people, or carry up to 16 pieces of luggage.
This image features a vintage 1963 or 1964 Volkswagen Beetle advertisement titled "The last thing you'll need is power steering". The text argues that due to the car's design, power steering is unnecessary.
This image features a 1964 Volkswagen Station Wagon print advertisement titled "Anything this homely has got to be good". The advertisement highlights the practical features of the iconic split-window VW bus.
This image is a vintage 1966 advertisement for the Volkswagen Beetle, titled "Presenting America's slowest fastback". The ad highlights improvements to the car's performance and safety features while maintaining its iconic design. Performance: The engine was modified to turn slower, increasing longevity, while the top speed was increased by 3 m.p.h. and horsepower was increased to 53.
This is a vintage magazine advertisement for the Volkswagen Karmann Ghia, featuring a riddle asking to identify the owner of the car among several luxury vehicles.
This image is a vintage magazine advertisement from March 1962 for the Volkswagen Beetle, famously known as the "1962 1/2 Volkswagen". This ad is part of the famous "Think Small" advertising campaign created by Doyle Dane Bernbach (DDB). Focus on Quality: The text highlights that Volkswagen makes improvements to the car whenever they find a way, rather than just once a year.
This is a vintage 1966 advertisement for the Volkswagen Fastback, a model within the Type 3 lineup. The campaign humorously asks why such a nice-looking car is in a Volkswagen ad, highlighting its departure from the traditional Beetle design.
This vintage advertisement features a Volkswagen Station Wagon, popularly known as the VW Bus, parked in a crowded lot. The ad highlights the vehicle's height, allowing it to stand out among conventional station wagons.
This image is a vintage advertisement for the Volkswagen Beetle, titled "Why does the Volkswagen have 4 forward speeds?". The ad highlights that this 4-speed transmission is standard equipment, not an expensive option.
This image is a vintage 1972 print advertisement for the Volkswagen Beetle, featuring the headline "Buy low. Sell high". The ad highlights the car's high resale value, noting that a 1969 model sold for approximately $1,500 in 1971.
