With the arrival of the New Beetle
(even if it was more than a few years
ago), driving a Beetle has suddenly
become "cool" again. My
question is: when was it NOT cool??
Forgive me if I sound like an old
fuddy-duddy here, but for those of
us who have driven Real Beetles for
years, we have always known that Bug
Chic began and ended with that familiar
shape and the clickety-clack behind
us as we drove. Now, Volkswagen has
reinvented the Bug shape and quieted
the clickety-clack and - HORRORS -
put what little purring noise the
New Beetle DOES make in FRONT. Suddenly,
there are whole globs of people driving
this reincarnation and gleefully reveling
in their unique Coolness.
Excuse me? Where were all these folks
for the past 40 years?? The people
who haven't bought New Beetles, it
seems, are now experiencing Beetle
Flashbacks, and showering attention
on those of us who knew all along
how cool Beetles were. There is the
ever-present and annoying general-purpose
question I always seem to get asked,
in polite conversation: "So!
What do you think of that NEW Beetle??"
(If they knew how I'd answer that
they probably wouldn't want to know)
I can't drive either of my Bugs (a
restored '58 convertible and an original-condition
'69 sedan) anywhere without being
stopped at least once, something that
I am not used to. Don't get me wrong,
all this attention is nice, but why
suddenly notice me now? Here in the
West, older Volkswagens, and Beetles
in particular, are fairly plentiful.
Nice examples are not that common,
but there is no shortage of Beetles
(and other old VW models) here. It's
a bit unnerving to go from anonymous
small-car driver one moment to envied-collectible-car
owner the next. I would have expected
this attention if I'd bought a New
Beetle - they are still not anywhere
near as common here as, say, Toyotas
or Ford Escorts. I think the arrival
of the New Beetle has awakened fond
memories of past Volkswagens in some
people and others are now just taking
note of how cool Bugs are for the
first time. These are the same people
who wouldn't have dreamed about wanting
one - much less owning one - the first
time around. Whatever it is, it's
weird and feels strange. I'm just
not cut out for the famous life, I
guess. My two show cars are used to
this, after all, being ogled at shows
and parades is what is supposed to
happen- after all, that's one reason
why they are there. But I was not
ready to sit in the drive-up lane
of a Taco Bell this week and have
a crowd inside press their faces to
the windows and wave, smile, and point
at me and Bogie! I now know how a
hamster must feel. We did our best
to remain calm and "disconnected",
but Bogie succeeded in this far better
than I did. No matter what the stress,
his face never changes. Mine was making
strange sounds when we finally got
our order and left. Beetles are cool
(and they know it), but merely owning
and driving one does not make you
cool. Coolness is not something you
are born with, it must be earned and
the only way to do that in a Real
Beetle is to love one for a long time.
And what makes me an expert on this
subject? I should know - I didn't
start out in the Volkswagen world
by being Beetle Cool. I began my VW
fascination with a Type II, a member
of the VW Bus family. Being a member
of the Single Cab subspecies, my vehicle
wasn't even a Bus, and for someone
like me that spent their teenage years
in the Peace and Love era of Woodstock
and Haight/Ashbury, my Type II was
nothing more than an ungainly, odd-looking
pickup truck. My sister attempted
to make poor Vern more socially acceptable
by plastering green and yellow sticky
flowers all over him, something that
really annoyed my dad (since he was
driving it too then) and only embarrassed
Vernon. I embarrassed Dad and Vern
further by hanging a couple strands
of - oh how I hate to admit this -
LOVE BEADS from his rear view mirror.
Very soon after I hung them, I caught
my hand in the longer of the two loops
and tiny multicolored beads sprayed
violently over the inside of the truck.
That was the end of my "donations"
to Vern's coolness. The VW Bus was
the very epitome of anti-establishment
cool in those days and I had what
amounted to HALF a Bus. But it was
a Volkswagen and as such, cool in
and of itself.
My Beetleness arrived in 1974, when
I bought my '69 Bug (or as true auto
aficionados say, SEDAN), Bogart. From
the moment he came home with me, I
now knew true Beetle Coolness. No
one had to tell me how great he was,
and that was a good thing because
nobody paid any attention then to
my handsome, original-paint Beetle.
I knew how great he was already. No
one had to admire my car endlessly,
I did enough of that on my own. No
company had to spout retro phrases
to "sell" me on the merits
of my little Bug. I knew before even
owning him that he'd be that way.
After all, he was a VW.
The New Beetle is also a VW. But
its Coolness is still to be earned.
It sure looks cool and ads say it
has a heart similar to that of the
Real Beetle, but time will tell whether
or not it's truly worthy of Bug Cool.
Anyone buying a New Beetle now can
buy Coolness. If you have the $20,000,
you can be Cool. Real Beetles weren't
cool because anyone could buy one,
they were cool because of their uncompromising
longevity, their wholesome, lovable
homeliness, and a million other things.
For, you see, Real Bug Coolness comes
with age. It's not something that
can be marketed. Real Beetles had
been around a long time - by the time
I bought my first one, the Beetle
had been in existence for over 25
years. They had more than loyal owners,
these people that bought and drove
and loved them were a CULT. We are
that way still. I'll be the first
one to admit it's a hard act to follow.
The rabid passion people felt for
their cars then is rarely felt today
for any model. I wish the New Beetle
luck in this endeavor. It's a big
responsibility and if the New Beetle
is a true Volkswagen, it'll be up
to the challenge.
But meanwhile, there's that pesky
heritage to deal with.